Behind the Scenes with Barbara Kerry
Script to Screen’s Barbara Kerry talks spinning plates, learning the hard way, and great advice she got from her Dad.
I’ve had the opportunity to connect with and learn from executives of major brands at MediaPost’s Insider Summits. In the process I’ve discovered some truly impressive women — not only for the work they do, but their stories behind the scenes. With Brand Insider: BTS, I get to pull back the curtain on some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.
“We learned it from the ground up, and we had nothing but failure at the beginning.” That beginning was 30+ years ago when Barbara Kerry and her husband co-founded Script to Screen, one of the nation’s leading direct response television companies today. After producing countless infomercials and DRTV spots, they decided to launch a product of their own, Banjo Minnow. In this episode of Brand Insider: BTS, Barbara talks with me about why she’s always learning, being ready to make the tough decisions, and carrying on. She also shares some pretty cool job perks…like hanging out with the royals at Windsor Castle! You can watch the entire conversation here: